At the same time, the administration of the website was smoothly transferred to the M1NT IT team who had previously received a complete training from Davyin on software management. Content input was coordinated during later stages of the project when the website started moving to its test and pre-production phases. During meetings, Davyin’s project manager would raise issues specific to web design and provided implementation choices that would accomplish overall technical requirements, particularly on the issues of Search Engine Optimization and performance. Many important actors of M1NT, including top executives, were involved in the project, but it was lead mostly in collaboration by M1NT’s Marketing department. ![]() For the lounge and restaurant, the concept of the site had to be oriented towards quality and lifestyle, as part of a global marketing strategy, along with the existing magazine and Newsletters features. ![]() The website should be filled with picture galleries, videos, and other great presentation content about the venues, in order to attract a younger audience to engage with M1NT for bookings and memberships online. ![]() Online marketing and branding through the web have taken more and more weight into M1NT’s branding and communication strategy, previous website had become a limiting factor that could no longer fully reflect the company’s dynamism and innovative spirit.
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